My wife and I have been looking at houses.

I don't think we're pulling the trigger just yet. Interest rates keep going up. Inventory is still low. Houses are STILL going for above asking price.

Nevertheless, we figured it doesn't hurt to at least get a feel for what's out there.

One of the weird things I've noticed about this whole process of shopping for a home is: you buy the box you live in.

But other people buy their own box which happens to be located right next to yours... and you likely have no idea who tf these people are before you move in... unless you happen to luck out and see them outside the day you're visiting your potential home.

And that point, even if you 'see' them... you still have no idea what they're like.

Doesn't anyone think this is fucking weird?

You literally buy a home and then play Russian Roulette with the neighbor selection.

Maybe you luck out!

Maybe you happen to find a house where the neighbors are all cool and around your age. Maybe they throw a big block party every summer or bring you a beer when they see you mowing your lawn on a Saturday afternoon.

Or...

OR...

Maybe you're not so lucky.

Sure, sometimes there are signs.

Figuratively AND literally.

Sometimes you pull up to a potential house and see a "In this house, we believe..." sign on the neighbor's front yard.

*ahem*

Forgive me.

IN 👏 THIS 👏 HOUSE 👏 WE 👏 BELIEVE 👏

You know what I'm talking about. The multi-colored sign with all the social justice aphorisms demonstrating that your neighbors, are in fact, morally superior to you because of the placement of said sign.

Upon sighting this sign in your neighbors yard, you still have an opportunity to climb back into your vehicle and drive away unscathed.

You don't have to tangle with the dragon.

It's not too late.

Imagine the balls (or lack of brain cells) you gotta have to ignore that red flag.

I don't need Susan chirping in my ear as I'm smoking a stogie on my porch after a long day.

You don't pick your neighbors.

You literally just move in and THEN meet them for the first time and pray that they're cool.

Am I the only one that thinks this is fucked up?

Why do we do this?

Why is society organized like this?

At my old house, one of my neighbors was a terrible person.

He would routinely talk shit to the renters across the parking lot and almost got his ass beat on more than one occasion.

Luckily, I talked one guy out of "Mortal Kombat-ing" this dude back to 1992. I am the only reason he did not end up in a coma that day.

In hindsight, maybe I should have let my neighbor get his ass beat.

FAFO: a valuable life lesson.

Many such cases.

I don't necessarily have a solution for this.

I don't know what the answer is.

It's just so damn weird.

You make the biggest purchase of your life and then hope and pray that the people next door aren't a living nightmare.

So strange.

The funny thing is...

Business is the exact opposite.

In business, you literally get to choose your customers and tell everyone else to go kick rocks.

Your advertisements are a filter.

They filter out all the people you DON'T want... and attract the people who love your products and want to buy from you over and over again.

At least for us entrepreneurs, there is some reprieve from this completely ass-backward system unfolding around us in the physical world.

YOU have the ability to attract the people you want to serve.

So cool.

If you own a pet food store for cats, you don't have to put up with "dog people."

You choose your own customers.

You attract a tribe that digs your vibe.

Well...

You CAN...

But that's only IF you know how to put together ads that do in fact attract and convert random strangers into buyers.

And that's exactly what my upcoming workshop with Sean Mysel is about.

It's called:

​Cold Traffic Conquest​

It's a workshop about list building for e-commerce brands.

Except instead of showing you how to build a list of freebie seekers... we're going to show you how to build a list of BUYERS.

Meaning: people who pay for your ad spend.

People who show up on Day 0 with cash in hand, ready to ring your cash register.

If you want to get PAID to build your email list, then you should register for this workshop ASAP:

​Click here to register for Cold Traffic Conquest​

Chris Orzechowski

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